Start at the End (I Can Explain)

Let me start this post by saying: I have always and will always say that anyone and everyone can be an entrepreneur in their own right. There is plenty of room for everybody, and I welcome anybody who is willing to put in the work, even if they happen to work within the same niche or industry that I do.

That being said, we need to talk about some things, friends.

First of all, the universal disclaimer: The internet is not real life, and it should always be in the back of your mind that when somebody posts online, they are showing you their lives as they would LIKE you to see it. Just because somebody posts photos of tropical bungalows, fruity drinks, and airport VIP lounges does NOT necessarily mean that A. they are even in the locations they post about and B. that they are living the luxurious life they paint on their feed. Let's also not forget that there are very few who legitimately make a living this way, and to approach social media with the expectation that it will happen for you is unwise, unless you already have an incredibly large following or already live the type of lifestyle portrayed. For the rest of us, we need to have a Plan B, and that means, we need to have something to offer.

Whether a service or a product, any business centers on it's ability to provide a commodity to be bought. That's why I encourage my clients to start at the end

It can be so easy in this culture of instant gratification and lightning-fast communication to get stuck on the next step, the immediate needs of your business, but I find that when we allow that to happen, we get too bogged down in the details and nitty gritty of getting started that we keep putting off getting where we want to go.

Start by envisioning your ideal customer relationships. Do you want to provide a product your customers keep coming back for? Do you want to offer a product customers buy once, but refer everybody they know to you for? Do you want to offer a service in which you work with clients long-term, building relationships and watching their progress from the front row? Whatever it is you want to be, THAT'S your end-game. From there, we can build the steps and actions necessary to get you there. That's where the real magic happens, my friends.